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About Us

Experience and innovation – two words that are perfectly suited to Lotioncrafter.

Lotioncrafter LLC was founded by Jennifer (Jenny) Welch in 2002, a natural successor to Caprabella, the popular brand of goat milk soaps, lotions and sundries she started in 1996.
Rediscovering a love of chemistry that had been set aside in the pursuits of other business interests, Jenny’s epiphany came when she realized that the right combination of her experience and her interest in cosmetic formulations was embodied in the new company, Lotioncrafter. Proving to be the most suitable platform for launching the new products her formulations produced, Lotioncrafter gave her exposure to the wide and growing audience of small-business cosmetic crafting. The rest, as they say, is history – Lotioncrafter quickly grew to become a watchword for innovative yet affordable cosmetic ingredients ideally suited to the focused markets our clients support.
Her initial business career in the highly competitive distribution markets of Chicago and New York established the foundation of Jenny’s belief that effective communication and a consistently high level of customer service are the natural companions of quality products and fair pricing.  Close attention to customer needs, a strong commitment to provide the finest ingredients suited to a wide range of product formulations, and careful tracking of each shipment allows us to provide constant updates for each order. We tailor each shipment to the needs of each customer, make every effort to ship the same day each order is placed, and track all shipments to delivery.
Jennifer’s experience in international trade gives her strong insights into the value of intensive customer service and cost effective shipment pricing, while the innovative formulations that lead to our constantly-renewed product offerings arise from her relentless search for improvement. Well-grounded in product formulations, Jennifer’s natural curiosity leads her to investigate new and exciting ingredients perfectly suited to our growing customer base from the hobbyist, to small businesses and large enterprises.  Stringent product testing and a high level of quality control insure our customer orders contain only the finest materials.
Operating from our facility on a small island in the far northwest corner of Washington State, Lotioncrafter provides high quality materials that have been rigorously tested in professional laboratory environments at affordable prices designed to support the needs of the personal care industry.


Lotioncrafter's office and warehouse will be closed on Thursday and Friday, November 25th and 26th for the Thanksgiving holiday. During that time email and telephone calls will not be returned (we will respond as quickly as possible next week, after shipping deadlines have been met on Monday afternoon). Our shopping cart will remain active and we will continue to process orders. UPS and Mail shipping will resume on Monday morning, November 29th. DUE TO THE CLOSURE, IF YOU CALL OR WRITE TO ALTER ORDERS ONCE THEY ARE PLACED, DUE TO THE VOLUME OF ORDERS WE WILL BE PROCESSING MONDAY, WE CANNOT GUARANTEE WE WILL SEE YOUR EMAIL OR HEAR YOUR MESSAGE BEFORE SHIPPING. IF WE ARE ABLE TO DO SO, YOUR ORDER WILL BE PULLED FROM THE QUEUE, ADJUSTED AND SHIPPED AFTER OTHER ORDERS WHICH COULD DELAY SHIPPING BY A DAY. Thank you for your understanding.

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Our Customers Say...
Thank you, thank you, thank you!
So fast and brilliant service!
I'm your fan!

We received our order today. Thank you also for answering our questions quickly.

Loves from Turkey.

I am always delighted with the speed, efficiency and quality of your products. And a special thank you for emailing me a formular I was looking for.
You are a truly professional company!

Sharon Snir

Lotioncrafter is absolutely my favorite supplier. They have one of the most extensive collections of ingredients around. And I have not found anyone else who can even come close to beating their prices or their quality! They also have great shipping. However much I figure shipping is going to cost for my order, it always comes to less than I thought. If I order on Monday night, I get the email telling me my order has shipped Tuesday at 10 am. The order then arrives at my door on Friday. Lotioncrafter orders arrive so much faster and cost less than other suppliers! Which is great for me, as it is so hard for me to wait for my orders to arrive. Lotioncrafter, you're a pleasure to do business with! I couldn't be more pleased with your service.
Bridget Clancy

Wow, I can't say enough about my experiences with this company.
I have been happy with everything I've ordered and their pricing is very competitive but it is the customer service that sets Lotioncrafter apart from other companies.
Orders are processed and shipped quicker than any other company I've ordered from & each time I've received a refund for lower shipping costs before I even noticed!
Any questions I've had were answered right away & even received a phone call to explain things more personally.
Thank you so much for the great work!

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