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About Us

Experience and innovation – two words that are perfectly suited to Lotioncrafter.

 
Lotioncrafter LLC was founded by Jennifer (Jenny) Welch in 2002, a natural successor to Caprabella, the popular brand of goat milk soaps, lotions and sundries she started in 1996.
 
Rediscovering a love of chemistry that had been set aside in the pursuits of other business interests, Jenny’s epiphany came when she realized that the right combination of her experience and her interest in cosmetic formulations was embodied in the new company, Lotioncrafter. Proving to be the most suitable platform for launching the new products her formulations produced, Lotioncrafter gave her exposure to the wide and growing audience of small-business cosmetic crafting. The rest, as they say, is history – Lotioncrafter quickly grew to become a watchword for innovative yet affordable cosmetic ingredients ideally suited to the focused markets our clients support.
 
Her initial business career in the highly competitive distribution markets of Chicago and New York established the foundation of Jenny’s belief that effective communication and a consistently high level of customer service are the natural companions of quality products and fair pricing.  Close attention to customer needs, a strong commitment to provide the finest ingredients suited to a wide range of product formulations, and careful tracking of each shipment allows us to provide constant updates for each order. We tailor each shipment to the needs of each customer, make every effort to ship the same day each order is placed, and track all shipments to delivery.
 
Jennifer’s experience in international trade gives her strong insights into the value of intensive customer service and cost effective shipment pricing, while the innovative formulations that lead to our constantly-renewed product offerings arise from her relentless search for improvement. Well-grounded in product formulations, Jennifer’s natural curiosity leads her to investigate new and exciting ingredients perfectly suited to our growing customer base from the hobbyist, to small businesses and large enterprises.  Stringent product testing and a high level of quality control insure our customer orders contain only the finest materials.
 
Operating from our facility on a small island in the far northwest corner of Washington State, Lotioncrafter provides high quality materials that have been rigorously tested in professional laboratory environments at affordable prices designed to support the needs of the personal care industry.

 


News
04-15-2014
The Heartbleed OpenSSL vulnerability is not an issue here at Lotioncrafter. Our server runs CentOS 5 and is not subject to the Heartbleed vulnerability. Your data is safe with us!

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Our Customers Say...
I affectionately refer to Jennifer as "Jenny on the block" even though I am located in Denver. Her service is excellent and I have found no other web-based supplier that takes such great pride in ensuring that you have the highest quality products and most complete technical information available. Jenny, you ROCK!!!
Cynthia, (Just For You)

I have to admit, the products are well packaged, but the adorableness of the little containers makes me go, "awwww," when I start to formulate.

All cute aside, I love LotionCrafter. I can get products here I have a hard time sourcing at rates I'm willing to pay. I don't want to buy huge amounts of anything when I'm making initial formulations. I want to use small amounts to decide if something should be in my line. I can go small, or huge and that makes me feel confident that I can source what I need in amounts I can purchase.

I can get silicones here I can't find anywhere else and I've made my own primer that's head and shoulders above anything else I've ever purchased for any amount of money.

I am in love and I have large orders planned over the next few months. Thank you.
Nancy Liedel, (Makeup by Nancy)

I am new at making lotion and Jen has been so helpful and courteous with all my questions and the shipping time was incredibly fast! Thank you for all you do...your customer service is fantastic!
Amy Irons

We received our order today. Thank you also for answering our questions quickly.

Loves from Turkey.
NAZIM

Fastest and nicest service ever. Ordered the Shea nilotica yesterday and Jen wasn't kidding. This is some luxurious shea. Very rich and creamy, not grainy at all and hardly a scent compared to others I've used. Impressed that the delivery made it in a day and of the care and time taken to change and fix my order....the morning of! The measuring tools were just a bonus for a professional first purchase experience, thank you so much.
Angela

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